Are all luxury brands selling "fake fur"?

When it comes to the issue of animal fur, actually, just like animal leather, the entire fashion industry has been taking action. Especially in the past seven or eight years, almost all luxury brands have spoken up one after another, promising to stop using animal fur.

In 2018, Versace, also from Italy, announced that it would no longer use fur. Creative director Donatella Versace said bluntly in an interview that it's unreasonable to kill animals for fashion.

In 2019, the Prada Group announced that all its brands would stop using animal fur starting from the spring - summer collection in 2020. Besides the Prada Group, Kering Group, which owns well - known luxury brands such as Gucci, Balenciaga, Bottega Veneta, and Saint Laurent, announced that all its brands would stop using animal fur starting from the autumn collection in 2022. Well - known brands like CHANEL, Giorgio Armani, Valentino, and Burberry have also long joined the zero - animal - fur camp. It's worth mentioning that Calvin Klein announced as early as 1990 that it would no longer use animal fur.

In addition to the above luxury brands, Moncler and Canada Goose, which have been very popular in recent years, have also announced that they will stop using animal fur. It should be noted that common down jacket materials such as duck down and goose down are not within the scope of fur.

Almost everyone agrees that this will greatly reduce animal slaughter and is a more humane way that conforms to current values.